Customer Analytics

Marketing and predictive analytics have proven to be extremely beneficial to marketing teams looking to listen to their customer better in order to deliver a differentiated experience (read more on how to innovate experiences for your customer here). 

Marketing teams armed with the right data possess the ability to influence the future of your business. Today's platforms provide a multitude of customer data, generated at every step of a successful customer journey, potential paralyzing teams with immense amounts of information. Effective analytics platforms allow teams to monitor and understand big picture marketing trends to drive meaningful results, filtering out unnecessary data. This edition features platforms that analyze customer data to:

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  • Predict user action and churn
  • Monetize customer behavior
  • Optimize revenue from brand messaging
  • Impact product design and customer support
  • Identify steps to rectify channel deficiencies
  • Design customer-oriented strategies
  • Integrate relevant technologies with your campaigns
  • Duplicate successful customer journeys
  • Measure, analyze, predict and maximize marketing ROI

 

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